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Omni Channel retail: eTailing & Travel Commerce Conference IAMAI 2015
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Omni Channel retail: eTailing & Travel Commerce Conference IAMAI 2015

The modern consumer is Channel-Agnostic: Between Online and Offline channel experiences, it is the seamless experience customers really want. Being OMNI focused! – What are the dynamics of running the online and offline model simultaneously? What are the challenges and synergies? – What is the best way for an offline venture to go online: through acquisitions, joint ventures/partnerships with online retail players or doing it on their own? – How can the retail players ensure Continue Reading

eCommerce 2.0: Specialised categories driving eCommerce – IAMAI 2014

Plenary Session: eCommerce 2.0 – Specialised categories driving eCommerce The talking points for the session are mentioned below: ·         How to identify the right category and engage the customers. ·         How feasible is it for businesses to thrive in terms of operations and service delivery. ·         The eCommerce wave is a boon for their growth or does it mean stiff competition. ·         How one should market such a business. Speakers for the event are mentioned below: Salil Agarwal, Co-founder & Director, Gopeppers.com Pushpinder Singh, Co-founder Continue Reading