Smiling at Turbulent Times

Marketing In Turbulent Times: Key is Compassion, Kindness, Flexibility & Innovation all Together.

Turbulence can’t be defined any better than what we experienced over the past many months. Corona times and the upheaval in the entire business and social scenario helped us reinvent several things and stretch our limits of creativity, kindness, and resilience. Ensuring business continuity in a crisis demands an entirely different route to everything including …

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New Normal in Retail, How?

“New Normal” in Retail Industry: How Does it Look Like?

Disruptions aren’t an unknown thing to us. Even in the pre-COVID market, we were sailing on different sides of disruptions – either leading them or preparing to survive them. In that sense, COVID has been nothing different from being one “giant” disruption. It has jolted the industry beyond our capacities hence, pumped up the intensity of the VUCA world where we have Volatility, Uncertainty, Complexity and Ambiguity.