eCommerce 2.0: Specialised categories driving eCommerce – IAMAI 2014

Plenary Session: eCommerce 2.0 – Specialised categories driving eCommerce

The talking points for the session are mentioned below:

·         How to identify the right category and engage the customers.

·         How feasible is it for businesses to thrive in terms of operations and service delivery.

·         The eCommerce wave is a boon for their growth or does it mean stiff competition.

·         How one should market such a business.

Speakers for the event are mentioned below:

Salil Agarwal, Co-founder & Director,

Pushpinder Singh, Co-founder & CEO,

Sameer Maheshwari, Co- founder,

Mayank Singh, Head Digital Commerce,

Samir Saraiya, Chief Executive Officer, Digital E-Life

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