Omni Channel retail: eTailing & Travel Commerce Conference IAMAI 2015

The modern consumer is Channel-Agnostic: Between Online and Offline channel experiences, it is the seamless experience customers really want. Being OMNI focused! – What are the dynamics of running the online and offline model simultaneously? What are the challenges and synergies? – What is the best way for an offline venture to go online: through acquisitions, joint ventures/partnerships with online retail players or doing it on their own? – How can the retail players ensure Continue Reading

eCommerce 2.0: Specialised categories driving eCommerce – IAMAI 2014

Plenary Session: eCommerce 2.0 – Specialised categories driving eCommerce The talking points for the session are mentioned below: ·         How to identify the right category and engage the customers. ·         How feasible is it for businesses to thrive in terms of operations and service delivery. ·         The eCommerce wave is a boon for their growth or does it mean stiff competition. ·         How one should market such a business. Speakers for the event are mentioned below: Salil Agarwal, Co-founder & Director, Gopeppers.com Pushpinder Singh, Co-founder Continue Reading

My idea “Online Kirana Store” popped in his mind: Aaramshop.com

Being a regular reader of iamwire I read an article on Mr. Vijay Singh, CEO from Aaramshop.com and came to know about his website called Aaramshop.com. Aramshop is a website that operates in National Capital Region of India and offers FMCG and CPG goods. AaramShop is a platform for independent neighbourhood retailers (Kirana stores), where these unorganized retailers can connect with their local consumers and sell out products to their brand desire. Continue Reading

Creativity is Down and Copying is Up

Visit: ” http://pages.rediff.com/Chennai-Super-Kings/14391 ” and ” http://www.facebook.com/ChennaiSuperKings “ Copying at its peak these days. 1st Orkut came up with New layout similar to Facebook which was not at all user friendly and has many hidden options. Still I am not able find options like profile bookmarks in New Layout. New Orkut Beta was big example to showcase Facebook’s success in Social World. Above is another example where rediff came up with page concept similar to Continue Reading

Five Quick Strategies to increase sales and brand name

Strategies to increase sales Viral Marketing : A phenomenon that facilitates or encourages people to pass along or spread message with respect to product. Biggest example of this can be Social Games on Facebook like Farmville, Cityville etc. Building interactive application on social networking platforms. Making communities or groups of our product. Building an Ecosystem: A network of organisation around your product. The idea is that each business in the “ecosystem” affects and is affected by the others, creating a Continue Reading