Making CityVille more aspirational and engaging as users move up the levels: Zynga Assignment

A lot of games lack aspiration as users move up the levels. How would you evolve/ change the present elder game for making it more aspirational and engaging in a game like CityVille/ FishVille?   As we move the levels games go slow(Gaining of exp. takes a lots of time) and becomes boring (Doing the same thing again and again). The gamers lose aspiration because even after reaching higher level the player doesn’t get enough Continue Reading

How would you increase the monetization of CityVille: Zynga Assignment

How would you increase the monetization of Zynga CityVille (over and above the current features) by 10-15%? Detail out 3 possible ideas. I think monetization completely depends on engagement and user acceptance to a feature. I believe future of monetization is advertising because Social Games have huge user bases so brands need to be there. Customized and controlled Brand Experience Cost Per Engagement and in-Game branding I can not think of a better place to advertise or Continue Reading

My idea “Online Kirana Store” popped in his mind: Aaramshop.com

Being a regular reader of iamwire I read an article on Mr. Vijay Singh, CEO from Aaramshop.com and came to know about his website called Aaramshop.com. Aramshop is a website that operates in National Capital Region of India and offers FMCG and CPG goods. AaramShop is a platform for independent neighbourhood retailers (Kirana stores), where these unorganized retailers can connect with their local consumers and sell out products to their brand desire. Continue Reading

Shaadi is not just Simply Marry or getting a Jeevan Sathi: Vivah Pandit “Your Vivah Manager”

India is a country of diversity with various religions, caste, culture and regions. India is also land of many festivals and it is not a surprise that marriages in India are also celebrates as a Festival. Marriage is most memorable event for everyone across world but Indians do it in a style. Every religion, culture, caste and regions of India has their own style, rituals, customs or tradition for this auspicious occasion. It takes years Continue Reading

Five Quick Strategies to increase sales and brand name

Strategies to increase sales Viral Marketing : A phenomenon that facilitates or encourages people to pass along or spread message with respect to product. Biggest example of this can be Social Games on Facebook like Farmville, Cityville etc. Building interactive application on social networking platforms. Making communities or groups of our product. Building an Ecosystem: A network of organisation around your product. The idea is that each business in the “ecosystem” affects and is affected by the others, creating a Continue Reading