How do you measure Retention of users in a Game Farmville: Zynga Assignment

How do you measure retention of users in a game like Farmville? Justify. Just adding a game to your page does not make you active user. Instead user needs to come and play around with the application. Taking an example of Farmville here: Farmville requires various engagement activities from users like […]

How would you come up with an optimal crop harvest time for a new crop in FarmVille: Zynga Assignment

How would you come up with an optimal crop harvest time for a new crop in FarmVille? What will your decision be based on? How would you test it and verify the results? And what would be the roll out plan for this crop? In harvesting of Crop number of […]

How would you increase the monetization of CityVille: Zynga Assignment

How would you increase the monetization of Zynga CityVille (over and above the current features) by 10-15%? Detail out 3 possible ideas. I think monetization completely depends on engagement and user acceptance to a feature. I believe future of monetization is advertising because Social Games have huge user bases so brands need […]

My idea “Online Kirana Store” popped in his mind:

Being a regular reader of iamwire I read an article on Mr. Vijay Singh, CEO from and came to know about his website called Aramshop is a website that operates in National Capital Region of India and offers FMCG and CPG goods. AaramShop is a platform for independent neighbourhood retailers (Kirana stores), where these unorganized retailers can connect with their local consumers and sell out products to their brand desire.

Shaadi is not just Simply Marry or getting a Jeevan Sathi: Vivah Pandit “Your Vivah Manager”

India is a country of diversity with various religions, caste, culture and regions. India is also land of many festivals and it is not a surprise that marriages in India are also celebrates as a Festival. Marriage is most memorable event for everyone across world but Indians do it in […]

Understanding content sharing objectives: Social Media

Objective and Goals with Social Media: Communicating an Idea, thought or message Mass Reach Collecting relevant information, feedback and reviews Creating a buzz around an activity Development as a trusted source of first hand information Transparency and quality news item Creating an engagement platform for audience Option to share news stories, […]

Omni Channel retail: eTailing & Travel Commerce Conference 2015

eCommerce 2.0 — Specialised categories driving eCommerce – IAMAI 2014

New Media Vehicle: New Delhi Facebook Garage-II