Research and Study

digital experience

How would you define digital experience?

digital experience is a critical component of modern business, and understanding its defining characteristics is key to providing a successful user experience. By keeping the “LESS” acronym in mind, businesses can create digital assets that are live, efficient, simple, and a solution to a problem, while also keeping in mind that perfection is unattainable, and there is always room for improvement.

Smiling at Turbulent Times

Marketing In Turbulent Times: Key is Compassion, Kindness, Flexibility & Innovation all Together.

Turbulence can’t be defined any better than what we experienced over the past many months. Corona times and the upheaval in the entire business and social scenario helped us reinvent several things and stretch our limits of creativity, kindness, and resilience. Ensuring business continuity in a crisis demands an entirely different route to everything including …

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Making CityVille more aspirational and engaging as users move up the levels: Zynga Assignment

A lot of games lack aspiration as users move up the levels. How would you evolve/ change the present elder game for making it more aspirational and engaging in a game like CityVille/ FishVille?   As we move the levels games go slow(Gaining of exp. takes a lots of time) and becomes boring (Doing the …

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