Omni Channel retail: eTailing & Travel Commerce Conference IAMAI 2015

The modern consumer is Channel-Agnostic: Between Online and Offline channel experiences, it is the seamless experience customers really want. Being OMNI focused! – What are the dynamics of running the online and offline model simultaneously? What are the challenges and synergies? – What is the best way for an offline venture to go online: through acquisitions, joint ventures/partnerships with online retail players or doing it on their own? – How can the retail players ensure Continue Reading

eCommerce 2.0: Specialised categories driving eCommerce – IAMAI 2014

Plenary Session: eCommerce 2.0 – Specialised categories driving eCommerce The talking points for the session are mentioned below: ·         How to identify the right category and engage the customers. ·         How feasible is it for businesses to thrive in terms of operations and service delivery. ·         The eCommerce wave is a boon for their growth or does it mean stiff competition. ·         How one should market such a business. Speakers for the event are mentioned below: Salil Agarwal, Co-founder & Director, Gopeppers.com Pushpinder Singh, Co-founder Continue Reading

Making CityVille more aspirational and engaging as users move up the levels: Zynga Assignment

A lot of games lack aspiration as users move up the levels. How would you evolve/ change the present elder game for making it more aspirational and engaging in a game like CityVille/ FishVille?   As we move the levels games go slow(Gaining of exp. takes a lots of time) and becomes boring (Doing the same thing again and again). The gamers lose aspiration because even after reaching higher level the player doesn’t get enough Continue Reading

How do you measure Retention of users in a Game Farmville: Zynga Assignment

How do you measure retention of users in a game like Farmville? Justify. Just adding a game to your page does not make you active user. Instead user needs to come and play around with the application. Taking an example of Farmville here: Farmville requires various engagement activities from users like adding/visiting neighbors, decorating, collecting etc. But out of all most important is harvesting (Game revolves around). Harvesting a crop is more important then Planting, therefore Continue Reading