Research and Study

Smiling at Turbulent Times

Marketing In Turbulent Times: Key is Compassion, Kindness, Flexibility & Innovation all Together.

Turbulence can’t be defined any better than what we experienced over the past many months. Corona times and the upheaval in the entire business and social scenario helped us reinvent several things and stretch our limits of creativity, kindness, and resilience. Ensuring business continuity in a crisis demands an entirely different route to everything including …

Marketing In Turbulent Times: Key is Compassion, Kindness, Flexibility & Innovation all Together. Read More »

Making CityVille more aspirational and engaging as users move up the levels: Zynga Assignment

A lot of games lack aspiration as users move up the levels. How would you evolve/ change the present elder game for making it more aspirational and engaging in a game like CityVille/ FishVille?   As we move the levels games go slow(Gaining of exp. takes a lots of time) and becomes boring (Doing the …

Making CityVille more aspirational and engaging as users move up the levels: Zynga Assignment Read More »

How do you measure Retention of users in a Game Farmville: Zynga Assignment

How do you measure retention of users in a game like Farmville? Justify. Just adding a game to your page does not make you active user. Instead user needs to come and play around with the application. Taking an example of Farmville here: Farmville requires various engagement activities from users like adding/visiting neighbors, decorating, collecting etc. …

How do you measure Retention of users in a Game Farmville: Zynga Assignment Read More »

How would you come up with an optimal crop harvest time for a new crop in FarmVille: Zynga Assignment

How would you come up with an optimal crop harvest time for a new crop in FarmVille? What will your decision be based on? How would you test it and verify the results? And what would be the roll out plan for this crop? In harvesting of Crop number of parameters that are involved are: …

How would you come up with an optimal crop harvest time for a new crop in FarmVille: Zynga Assignment Read More »