digital experience

How would you define digital experience?

digital experience is a critical component of modern business, and understanding its defining characteristics is key to providing a successful user experience. By keeping the “LESS” acronym in mind, businesses can create digital assets that are live, efficient, simple, and a solution to a problem, while also keeping in mind that perfection is unattainable, and there is always room for improvement.

New Normal in Retail, How?

“New Normal” in Retail Industry: How Does it Look Like?

Disruptions aren’t an unknown thing to us. Even in the pre-COVID market, we were sailing on different sides of disruptions – either leading them or preparing to survive them. In that sense, COVID has been nothing different from being one “giant” disruption. It has jolted the industry beyond our capacities hence, pumped up the intensity of the VUCA world where we have Volatility, Uncertainty, Complexity and Ambiguity.