Making CityVille more aspirational and engaging as users move up the levels: Zynga Assignment

A lot of games lack aspiration as users move up the levels. How would you evolve/ change the present elder game for making it more aspirational and engaging in a game like CityVille/ FishVille?   As we move the levels games go slow(Gaining of exp. takes a lots of time) and becomes boring (Doing the same thing again and again). The gamers lose aspiration because even after reaching higher level the player doesn’t get enough Continue Reading