Presentation on ENTREPRENEURSHIP by Venkatesh Sarvasiddhi, Head-Direct Marketing, HCL Technologies. What is Entrepreneurship? Who are Entrepreneurs? Traits of Entrepreneurs The Creative Process The difference between invention and innovation Elements in the Innovation Process Enterpreneurship View more presentations from Mayank Singh

Creation New Venture: Organizational plan

Precursor to Business Plan submission and inviting venture capital Imperatives include – Ownership Liability of Owners Cost of Starting Business Continuity of Business Transferability of Interest Capital Requirements Management Control Profit and Loss Distribution Attractiveness of Raising Capital

Creating New Venture: The Marketing Plan

Customers – who, where located, how much buy, from whom and why Promotion strategies and their effectiveness Pricing Strategies Market attitude towards competitive products Distribution Channels Competitors – who, where located, strengths / weaknesses vis-à-vis ours Production Capabilities