How do you measure Retention of users in a Game Farmville: Zynga Assignment

How do you measure retention of users in a game like Farmville? Justify. Just adding a game to your page does not make you active user. Instead user needs to come and play around with the application. Taking an example of Farmville here: Farmville requires various engagement activities from users like adding/visiting neighbors, decorating, collecting etc. But out of all most important is harvesting (Game revolves around). Harvesting a crop is more important then Planting, therefore Continue Reading

How would you come up with an optimal crop harvest time for a new crop in FarmVille: Zynga Assignment

How would you come up with an optimal crop harvest time for a new crop in FarmVille? What will your decision be based on? How would you test it and verify the results? And what would be the roll out plan for this crop? In harvesting of Crop number of parameters that are involved are: Seed Cost (Can be dependent on user level to control his buying power) Selling Cost Experience Gained Profit earned = Continue Reading