How would you increase the monetization of CityVille: Zynga Assignment

How would you increase the monetization of Zynga CityVille (over and above the current features) by 10-15%? Detail out 3 possible ideas. I think monetization completely depends on engagement and user acceptance to a feature. I believe future of monetization is advertising because Social Games have huge user bases so brands need to be there. Customized and controlled Brand Experience Cost Per Engagement and in-Game branding I can not think of a better place to advertise or Continue Reading

My idea “Online Kirana Store” popped in his mind: Aaramshop.com

Being a regular reader of iamwire I read an article on Mr. Vijay Singh, CEO from Aaramshop.com and came to know about his website called Aaramshop.com. Aramshop is a website that operates in National Capital Region of India and offers FMCG and CPG goods. AaramShop is a platform for independent neighbourhood retailers (Kirana stores), where these unorganized retailers can connect with their local consumers and sell out products to their brand desire. Continue Reading

Shaadi is not just Simply Marry or getting a Jeevan Sathi: Vivah Pandit “Your Vivah Manager”

India is a country of diversity with various religions, caste, culture and regions. India is also land of many festivals and it is not a surprise that marriages in India are also celebrates as a Festival. Marriage is most memorable event for everyone across world but Indians do it in a style. Every religion, culture, caste and regions of India has their own style, rituals, customs or tradition for this auspicious occasion. It takes years Continue Reading

Business idea to empower farmers: Krishi Haat

India is an agrarian economy. Yet the condition of Indian farmers is not pleasant. Every now and then the pitiable condition of farmers comes into picture. The major problems of farmers like lack of finance, inability of sale of their produce, destruction of crops, etc make them very insecure. Krishi Haat aims at improving the present condition of farmers by taking away all their worries and helping them to concentrate only on cultivation. Continue Reading