How would you increase the monetization of CityVille: Zynga Assignment

How would you increase the monetization of Zynga¬†CityVille¬†(over and above the current features) by 10-15%? Detail out 3 possible ideas. I think monetization completely depends on engagement and user acceptance to a feature. I believe future of monetization is advertising because Social Games have huge user bases so brands need to be there. Customized and …

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