Today Augmented and Virtual Reality (AR/VR) is the biggest opportunity under Covid19 era. The markets suffer from social distancing norms, fear of going out or touching & trying products, etc.. A VR solution from retail world to experience whole new way of shopping experience with essence to equate it with traditional ways could be a game changer.
Disruptions aren’t an unknown thing to us. Even in the pre-COVID market, we were sailing on different sides of disruptions – either leading them or preparing to survive them. In that sense, COVID has been nothing different from being one “giant” disruption. It has jolted the industry beyond our capacities hence, pumped up the intensity of the VUCA world where we have Volatility, Uncertainty, Complexity and Ambiguity.