Domino’s “American Pie Double Cheeseburst” viral sensation on TikTok isn’t just a flash in the pan. Their strategic prowess turned a viral moment into a symphony of sustained growth. They harmonized media PR, wove an ongoing engagement tapestry with video mashups, and orchestrated intelligent promotions. Collaborating with influencers and igniting a Fear Of Missing Out (FOMO) effect solidified their triumph. Unveiling hidden deals added intrigue. The result? Domino’s celebrated their most successful quarter ever, proving that virality is just the beginning of a symphony of sustained success.
Mayank Singh, Head of Marketing & Technology at Domino’s Pizza Indonesia was keynote speaker at Geospatial 2021. He talked and introduced his developed framework for utilisation location intelligence called 3E of Location intelligence i.e.
– Expansion of Business
– Enhancement of Marketing abilities
– Building Efficiencies in your operations.
Today Augmented and Virtual Reality (AR/VR) is the biggest opportunity under Covid19 era. The markets suffer from social distancing norms, fear of going out or touching & trying products, etc.. A VR solution from retail world to experience whole new way of shopping experience with essence to equate it with traditional ways could be a game changer.
Disruptions aren’t an unknown thing to us. Even in the pre-COVID market, we were sailing on different sides of disruptions – either leading them or preparing to survive them. In that sense, COVID has been nothing different from being one “giant” disruption. It has jolted the industry beyond our capacities hence, pumped up the intensity of the VUCA world where we have Volatility, Uncertainty, Complexity and Ambiguity.
Being a regular reader of iamwire I read an article on Mr. Vijay Singh, CEO from Aaramshop.com and came to know about his website called Aaramshop.com. Aramshop is a website that operates in National Capital Region of India and offers FMCG and CPG goods. AaramShop is a platform for independent neighbourhood retailers (Kirana stores), where these unorganized retailers can connect with their local consumers and sell out products to their brand desire.