How do you measure Retention of users in a Game Farmville: Zynga Assignment

How do you measure retention of users in a game like Farmville? Justify. Just adding a game to your page does not make you active user. Instead user needs to come and play around with the application.┬áTaking an example of Farmville here: Farmville requires various engagement activities from users like adding/visiting neighbors, decorating, collecting etc. …

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