A lot of games lack aspiration as users move up the levels. How would you evolve/ change the present elder game for making it more aspirational and engaging in a game like CityVille/ FishVille? As we move the levels games go slow(Gaining of exp. takes a lots of time) and becomes boring (Doing the …
How do you measure retention of users in a game like Farmville? Justify. Just adding a game to your page does not make you active user. Instead user needs to come and play around with the application. Taking an example of Farmville here: Farmville requires various engagement activities from users like adding/visiting neighbors, decorating, collecting etc. …
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How would you come up with an optimal crop harvest time for a new crop in FarmVille? What will your decision be based on? How would you test it and verify the results? And what would be the roll out plan for this crop? In harvesting of Crop number of parameters that are involved are: …
How would you increase the monetization of Zynga CityVille (over and above the current features) by 10-15%? Detail out 3 possible ideas. I think monetization completely depends on engagement and user acceptance to a feature. I believe future of monetization is advertising because Social Games have huge user bases so brands need to be there. Customized and …
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