social media

Riding the wave

Navigating the Waves of Virality: Sailing Towards Sustained Growth

Business, Ideas, Research and Study / By

Domino’s “American Pie Double Cheeseburst” viral sensation on TikTok isn’t just a flash in the pan. Their strategic prowess turned a viral moment into a symphony of sustained growth. They harmonized media PR, wove an ongoing engagement tapestry with video mashups, and orchestrated intelligent promotions. Collaborating with influencers and igniting a Fear Of Missing Out (FOMO) effect solidified their triumph. Unveiling hidden deals added intrigue. The result? Domino’s celebrated their most successful quarter ever, proving that virality is just the beginning of a symphony of sustained success.

Domino's X Tiktok viral video

Viral Video on TikTok has taken the internet by storm

Business / By

With its delicious blend of cheese and toppings, the pizza has become a sensation on Tiktok. A video that triggered the viral nature, featuring the product, crossed over 10+ million views. The video has been adopted by over 2700 other Tiktok content creators who have used the same theme. Each video organically has views ranging from 5 million, 1 million, 500K, 100K, 10K etc., which made the total cumulative views count to more than 100 Million estimated.

Understanding content sharing objectives: Social Media

Research and Study / By

Objective and Goals with Social Media: Communicating an Idea, thought or message Mass Reach Collecting relevant information, feedback and reviews Creating a buzz around an activity Development as a trusted source of first hand information Transparency and quality news item Creating an engagement platform for audience Option to share news stories, items, videos and pictures with …

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Why using facebook makes sense for your online presence

Business, Research and Study / By

What is Social Networking? Typically a social network is a service that allows you to keep track of your friends, family, and business relationship. Social networking, also referred to as social media, encompasses many Internet-based tools that make it easier for people to listen, interact, engage and collaborate with each other. Social networking websites function …

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