Riding the wave

Navigating the Waves of Virality: Sailing Towards Sustained Growth

Domino’s “American Pie Double Cheeseburst” viral sensation on TikTok isn’t just a flash in the pan. Their strategic prowess turned a viral moment into a symphony of sustained growth. They harmonized media PR, wove an ongoing engagement tapestry with video mashups, and orchestrated intelligent promotions. Collaborating with influencers and igniting a Fear Of Missing Out (FOMO) effect solidified their triumph. Unveiling hidden deals added intrigue. The result? Domino’s celebrated their most successful quarter ever, proving that virality is just the beginning of a symphony of sustained success.

Domino's X Tiktok viral video

Viral Video on TikTok has taken the internet by storm

With its delicious blend of cheese and toppings, the pizza has become a sensation on Tiktok. A video that triggered the viral nature, featuring the product, crossed over 10+ million views. The video has been adopted by over 2700 other Tiktok content creators who have used the same theme. Each video organically has views ranging from 5 million, 1 million, 500K, 100K, 10K etc., which made the total cumulative views count to more than 100 Million estimated.